CAD/CAM: The future of dentistry is digital
IDS 2017 was sensational. Armin Ospelt, Senior Director Global Marketing at Ivoclar Vivadent, gives an account of how he experienced the exhibition and explains the implications of the latest innovations for dental technicians.
Mr Ospelt, how would you describe IDS 2017 in a nutshell?
Armin Ospelt: Once again IDS managed to set new standards. The exhibition delegates were treated to exciting innovations. They obtained fascinating insights into the dental world of today and tomorrow. The event was immensely popular and the delegates showed a great deal of interest in all things dental.
What awaited the visitors at the Ivoclar Vivadent booth?
Armin Ospelt: Ivoclar Vivadent has repositioned itself. In addition to showing our time-tested conventional products and processes, we highlighted our latest CAD/CAM developments at the show. Consequently, we also launched our newly created category brand called Ivoclar Digital, including several portfolio extensions.
What exactly did you present?
Armin Ospelt: In the section of our booth dedicated to our new Ivoclar Digital brand, we showcased our digital expertise and our new product portfolio related to this brand. This comprehensive range of CAD/CAM products includes scanners, software packages, materials and milling machines. We are now in a position to offer integrated digital workflows, which will give dental technicians easy access to digital technology and therefore provide them with the means to heighten their efficiency and productivity.
What is the key element of Ivoclar Digital?
Armin Ospelt: The new PrograMill range. These state-of-the-art milling machines represent new benchmarks in dental CAD/CAM technology. They allow operators to fabricate restorations quickly and easily using digital process technology. The PrograMill units are coordinated with the new scanners from 3Shape, which were also on show at our booth. As usual we focused our attention on our extremely popular IPS e.max system: with lithium disilicate glass-ceramics on the one hand and zirconium oxide on the other.
What more do you have to offer dental technicians?
Armin Ospelt: We took advantage of the exhibition to inform visitors of our extensive service offerings. Our supplementary services from our “Service+” range complement our digital expertise and our product portfolio for dental laboratories. As a result, the laboratories benefit from enhanced productivity and flexibility.
Did your company introduce any innovations in other fields?
Armin Ospelt: We successfully introduced new products in all of our areas of expertise.
Click here to find out more about the new products presented by Ivoclar Vivadent!
What interested the delegates the most?
Armin Ospelt: They showed the most interest in our new products and in our new digital portfolio, in particular. They were excited to find out about the easy and efficient manufacturing strategies available to their laboratories.
In which direction is the dental world developing?
Armin Ospelt: The trend towards digitization is growing. Dental professionals are looking for ways to achieve predictable and reproducible results quickly and with as little effort as possible. Today’s customers demand highly reliable products and processes which ensure exceptionally efficiency and esthetics. The keywords include process safety and reliability as well as predictability and reproducibility. Digital processes have become indispensable.
Are you curious about Ivoclar Digital? Learn more!
IPS e.max is a registered trademark of Ivoclar Vivadent AG. The availability of certain products may vary from country to country.